Is Your Company Ready for the “Consequences” of Building an App? (Part 1)

As I talk with people, I know that it can be daunting to take on an application development engagement for a couple of reasons. Maybe you’ve had a bad experience in the past, got burnt by a friend of a friend who “builds” apps, or, you’ve simply never done it before and you just don’t know what you don’t know. In all of these scenarios, you need a partner to go through the process with you. If these reasons are keeping you on the fence, read on.

We’ve seen over and over the positive impact that strategic technology has on organizations, but maybe you’re still not sure what you’re getting yourself into. I’d like to offer some encouragement. As you walk down the path of digital product development, your company will most likely experience three primary “consequences.” Today, we’ll look at the first.

The first thing that may happen directly after the launch of your new application is an increased confidence displayed from your sales team. They will have a little more swagger in their walk and may develop a few more ounces of pride in their company. This is due to the fact that when your organization releases a technology that is beautiful, smart and makes the lives of your customers and prospects easier – your sales team will be All. Over. It.

They will have a little more swagger in their walk and may develop a few more ounces of pride in their company.

Here’s why. Making someone’s life better is always more fun to sell than pushing product.They will begin to feel their sales strategy shifting and will assume the role of educating and empowering their prospects about what they will gain through the use of your technology. And they will preach these benefits until they’re blue in the face. The impact of increased feelings of pride and confidence will cause an increase in sales and evangelism activities throughout your organization. Best prepare for the influx. Speaking of more business, tomorrow we’ll explore another consequence of strategic application development in the form of taking OUT your competitors. Stay tuned.

If you are an executive or marketing/sales director for your company and are looking for your product development partner, I’d love to sit and scheme with you about how to make this consequence a reality in your company. Holler at me at

Jayme ThomasonComment