Is Your Company Ready for the “Consequences” of Building an App? (Part 3)

In this series, we've been looking at the “consequences” or by-products of a company’s decision to develop strategic software technology to support their business. Part 1 explored the impact that new technology (especially customer-facing technology) has on your sales team’s confidence and general employee moral. Part 2 examined the competitive advantages of implementing smart technology into your business model and what that does to move you to a different playing field.

In an age when companies in all industries are chasing innovation, digital transformation and disruption, the challenge is how to create these ideals in your employees. How do you create an environment that produces these characteristics? The third and final “consequence” of building a strategically aligned application is that your company culture will naturally begin to shift. For example, if you develop a software that replaces a part of your company workflow that has been manual or empower the organization with an application that shares data across your organization or maybe create a mobile application that delivers customized training for employees to grow their knowledge – your people will begin to think technology first. They will start looking for more parts of your workflow to automate. They will see opportunities to integrate processes, their ideas for how to grow your technology will be endless as they realize the power it has given them in their workday. Happy employees. This is one of the reasons to build software. To create efficiencies, improve processes and give people access to the tools they may not know they want – but so desperately need.  

We’ve had the pleasure of working with and being the tech enabler behind these types of cultural transformations. While it may seem touch-feely, I assure you that right along with these cultural changes come significant business growth – like double-digit growth. While we can only take credit for listening intently to our clients’ challenges, co-creating smart product solutions and then putting it all into coded reality, it’s the company’s employees that adopt and integrate the tech we build and turn them into revenue-producing products. When this happens to your company, you won’t need to try and create a culture of innovation, you’ll become it.

If you are an executive or sales director of your company and are looking for your product development partner, I’d love to sit and scheme with you about how to make this consequence a reality in your company. Holler at me at

Jayme ThomasonComment